For What Ales You

Vintage pin-up girls cunningly hug curvaceous bottles of Schweppes’ recently launched Limited Edition Collection. To celebrate its historic style, Schweppes’ Ginger Ale, Lemonade, Soda Water, and Indian Tonic Water, are all swanked up with authentic, rarely-seen pin-up muses hailing from the 1920s to the 1950s. Created in collaboration with Australian-based design agency DiDonato, this limited series is one of two ranges released by Schweppes in honor of its chic heritage and sophisticated past. In its Fashion Range, developed exclusively by Australian fashion designer Toni Maticevski, a contemporary approach to the old-school Schweppes style is taken, echoing enduring style and spirit. Sadly, the collection is not enduring but limitedly available for a short time at select bars, restaurants, and cafes.