Tablecloths made out of pastry dough, marshmallow installations, meals where diners take small bites as dictated by a drum: these are just but some of Dutch-designer Marije Vogelzang’s fabulously quirky and over-the-top creative projects, executed via her Amsterdam-based food design company Proef.
A self-proclaimed ‘eating designer’, Vogelzang focuses heavily on the verb ‘to eat’. She cares less about designing the food than she does feeling inspired by its origin, the preparation of it, and its history, etiquette, and culture; in essence, everything that surrounds the act of eating from sensations to psychology.
If this is all feeling a little far out, check out her latest book, Eat Love: Food Concepts. In this heavy collection of her last ten years work, her eight point philosophy is comprehensively laid out, lovingly interspersed with colourful full-bleed photographs and bold design. And if the inspired pages are not enough to convince you, a fair share of awards and nominations speak to the inventiveness of Eat Love and Vogelzang herself.
While it all feels pretty eccentric, there is a fantastic quality about Vogelzang and her approach to eating, design, and food culture. So next time you’re looking to eat a table made of curry – or at least have a look at one – Marije Vogelzang is definitely your girl.