Viva the {Food} Revolution!

Each week on The Urban Grocer we strive to bring you the greatest content we can on the world’s most unique food finds from waffle irons shaped like a typewriter to bacon and egg fashion pieces.

And now, we’re turning to you because we need your support to help build our new website. Please see our IndieGoGo campaign and back our cause today.

Food media is everywhere. But as the chatter grows, the ability to discover truly remarkable food finds and keep your finger-on-the-pulse of what’s trending in food is lost. This is where we step in.

Our new website will be jam packed with city guides, videos and amazing content. On our platform, you’ll be able to uncover the most remarkable, cutting-edge food experiences nearby and far.

Since co-founders Caitlin Zaino and Michael Murdoch launched The Urban Grocer in 2010, we’ve bootstrapped our vision as far as we could take it. We reached deeeeep into our pockets to create something that allowed us to test our idea. And it worked.

If you’re not in a position to donate, help spread the word! Share with your friends and followers on Twitter and Facebook. Write about it on your Tumblr blog. Tell your (deep-pocketed) friends. Call up that rich Uncle. A great way to support our campaign, without a credit card, is to help spread the word. Say it loud and say it proud!

With your help, we can build a bigger, badder, better brand.

Please and thank you!

Love,
Caitlin Zaino and Michael Murdoch
Co-Founders, The Urban Grocer