Eat

Exceptional global eats, from posh restaurants to gritty street carts, perfect for the urban foodie

The Market

Stellar food products and creative food packaging

Bottles

Innovative drinks, inspired labels, and other thirst-quenching delights

Boutiques, bars & cafes

Knockout food boutiques, cafes, and bars

Off The Menu

Non-edible foodie pop-culture must-haves from books to films and everything in between

Local Intelligence

Snapshot interviews with chefs, waiters, food writers, designers, and other industry cool cats

Home » Bottles

Yeastie Boys, Digital IPA

Submitted by on August 29, 2012 – 8:44 pmNo Comment

Release the beer recipe! That’s the word on the lips of home brewers around the US who are eager to get their hands on President Obama’s White House Honey Ale recipe. Meanwhile, over in New Zealand, one company is ahead of the curve. Enter Yeastie Boys.

Based in Wellington, this independent brewery recently introduced an India pale ale to its line of craft beers that encourages fans to make their own version of the brew. Aptly titled, Digital IPA, a QR code on the label directs all want-to-be-brewers with a smartphone to a webpage where they can access the full recipe. And what a recipe it is. Since its launch, Digital has won heaps of awards and accolades for its “rich golden malt backbone.” If you don’t have a smartphone or you’re not in New Zealand, fret not – you can still find the secrets to their sauce here.

Leave a comment!

Add your comment below, or trackback from your own site. You can also subscribe to these comments via RSS.

Be nice. Keep it clean. Stay on topic. No spam.

You can use these tags:
<a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

This is a Gravatar-enabled weblog. To get your own globally-recognized-avatar, please register at Gravatar.