With Bob’s Your Uncle, Bob’s Your Uncle

If there was any doubt that beer is the new wine, it can now be put to rest with the introduction of this new wine packaging: wine in a beer bottle. That’s right, we’re talking about a Swartland Cabernet Sauvignon/Merlot blend out of South Africa cheekily disguised within a kitschy brown beer bottle with an equally cheeky title, Bob’s Your Uncle.

The concept comes from South Africa’s unique Boer & Brit winery and is the product of design team Fanakalo. Their goal is to see wine enter the realm of the after-work brewski where people can kickback with it around the campfire and drink it straight from the bottle. The old-school gold and brown colour scheme and amusing iconography of the packaging hint at humour, encouraging drinkers to take it all a little less seriously.

And don’t worry about the unconventional stopper – the beer top seal is touted to be more effective than the cork and screw caps. So to enjoy wine without all the pretence, grab a bowl of pretzels, crack one of these bottles, and Bob’s your uncle.