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Home » The Market

Pimp My Tomato: Esslack Food Spray

Submitted by Caitlin Zaino on March 24, 2010 – 1:42 pm18 Comments

Esslack, TomatoIf you’ve ever had fantasies of tagging your neighborhood or local subway but haven’t had the nerve, then Esslack Food Spray may be just your thing. Thanks to the very clever German team, The Deli Garage, you can now stain your tomatoes, pretzels, and whatever other food screams out to be covered in gold (and isn’t the list endless?). Using these fresh spray cans full of edible silver and gold paint, food goes from ordinary to bling in seconds.
Esslack, Close Up
The Deli Garage – which helps local manufacturers turn quality delicacies into specially designed products – paired with creative agency Korefe to dream up the illustrative packaging for Esslack. Though busy, the vibe is as fresh as the concept of edible food spray itself. Now tag that.

18 Comments »

  • [...] Touching Food And Turning It InTo Gold Every Heard The Expression ”EveryTHing I Touch Turns Into Gold…..Well Thanks To Esslack Food Coloring Spray…You Really Can Do It….Just One Problem Does It Taste Good??? Comes In Gold & Silver. [...]

  • [...] ever had fantasies of tagging your neighborhood or local subway but haven’t had the nerve, then Esslack Food Spray may be just your thing. Thanks to the very clever German team, The Deli Garage, you can now stain [...]

  • Craig says:

    Bling dumpling!

    I love it!

    I assume body parts are not out of the question?

    Yum!

  • [...] has smashed two worlds together – tagging and food presentation. Now, with a spritz of their Esslack Food Spray you can transform foods into metallic works of art. Available in silver and gold edible food [...]

  • seth says:

    AWESOME! but how/where can i get this in the US?

  • [...] Esslack Food Spray lets you spray paint any food gold or silver. Golden apple? Done. Blinged out peas? Do it. [...]

  • Sure, it looks cool but what do you wanna bet all of us gold-loving food eaters develop cancer in 5 years ;)

  • Ravious says:

    ^ Exactly. Whats it made out of.. How long has it been tested?

  • Darsh says:

    I think if you only use it every once in a while you’ll be alright. This has been in use in restaurants for a long time and you’ll all be fine. Don’t go Master P crazy and spray paint everything you eat gold, and I think it’s probably okay. Really cool product.

  • CeeCee says:

    It must be really unhealthy….

    If they could prove it is not unhealthy, they would definitely use that to attract more customers…

  • Truly trustworthy website. Please keep updating with terrific posts like this one particular. We’ve booked marked your site and am about to email it to a handful of mates of mine that I know would appreciate reading.

  • [...] there were edible pens. Now, there are cheesy edible pencils. From the ever-fabulous folks of Deli Garage comes these oversized Parmesan pencils and sharpener. Truffles, pesto, and chili flavors constitute [...]

  • [...] But best of all, we’ve shared incredible and inspiring food trends from around the world. From totally sustainable greenhouse restaurant pop-ups in Sydney, to a floating ice cream truck on the Thames in London, to awesome street art-covered bar walls in Miami and cutting-edge artisans in LA making everything from knockout jam to sustainable butchery. And who could forget the photo exhibit of butchered meat in the shapes of US states, or blue cheese beer, or our most popular post ever, edible spray paint. [...]

  • [...] remember these guys? It’s thanks to them that foodies everywhere can pimp their tomatoes with edible spray paint. And now they’ve come up with Oil Change, a sleek new line of olive oils [...]

  • Eric NETZNIK says:

    This is the best product in a can I have seen in 25 years,and not to be prejuidiced, but it was FIRST introduced by a GERMAN company, so I am proudly announcing to our American companies, that it should not have even took Betty Crocker 25 years to come up with such a “FANTASTIC” and exciting new German idea;hence they out done us again! All of us here in The United States of America, should at least purchase/BUY one can to keep in the KitchenCabinet, to impress and highlight this product towards friends and relatives at Special Occasions like Thanksgiving,Christmas, Easter, Birthdays,and I almost forgot, “KING Midas’s Birthday!!!” Signed Eric J. Netznik ;netznike@rocketmail.com

  • Jorge says:

    Tasteless indeed…

  • esd products says:

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  • [...] This ingenious take on the ordinary cookbook comes from the same creative folks that brought us edible spray paint, parmesan pencils, and olive oil dressed in mechanic’s clothing. I think I’m in love. AKPC_IDS [...]

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