Killer Wine: Killibinbin, Australia
Killibinbin has always had a bit of a reputation as a killer – wine, that is. So, with the creative cats at Australian-based Mash design studio, this Adelaide Hills producer developed a label to live up to its reputation. Taking a tongue and cheek approach, Mash’s design cleverly integrates scenes from horror flicks to give the feeling of an old-school film flyer. Between the illustrations, hand written text, and uncoated stock, through Killibinbin, film noir meets Shiraz and Cabernet. The wine itself has a solid reputation and its fair share of impressive reviews, but the labels are clearly a knock out.























[...] therefore necessary that the labels were too. Enter Mash design. In collaboration with Lane, this creative agency worked to dream up an image that would reflect the storytelling, old-school methods, and [...]
[...] of the most imaginative labels coming out of the wine industry today. After covering heaps of their work, we at The Urban Grocer were joensin’ to have a chat with these clever cats and to sample some of [...]