Build-a-Cereal: [Me] & Goji

Imagine designing your own artisanal, organic cereal online, and then a few days later having it arrive at your doorstop in a nifty sustainable capsule. It sure beats raisin bran. And, happily, this is the concept behind [Me] & Goji: a fledgling company that allows users to customize their own cereal through their website. Choose from over forty organic, natural ingredients such as goji – the Tibetan superfruit after which the company is named – granola, barley flakes, and a whole variety of exotic fruits and nuts. Once you’re happy with your morning concoction, slap on a name and wait for the capsule to arrive on your home.

And that cylindrical design, you ask? [Me] & Goji say that’s a marriage of art and science. Influenced by simple, modern-minimalist interior design, it was created with the intent of being aesthetically appealing enough to sit on your countertop, yet functional and sustainable too. Not only is it entirely recyclable, but users can also offset their carbon emissions for a dollar at checkout. So whether you’re an eco-advocate, health fanatic, or design enthusiast, [Me] & Goji is sure to whet your appetite.